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MERLEFEST 2004 Draws Record Audience of 82,500


WILKESBORO, NC: An extraordinary line-up greeted record crowds to
MerleFest 2004,

the 17th annual festival in celebration of the music of the late Merle Watson and his

father Doc Watson. Wilkes Community College presented the event on April 29 May 2

on its campus in Wilkesboro, NC. MerleFest again drew an enormous, well behaved, and appreciative audience with a preliminary estimated total participation including volunteers

and school children of 82,500. This exceeds MerleFest 2002's record 78,294 by more

than 4000 and surpasses last year’s 77,359 by 5.5%. Paid attendance increased by

12% over 2003 with gains of 23% in Friday-only tickets, 12% for Saturday only, and

7% for three- and four-day tickets. Wilkes Community College will present MerleFest

2005 on April 28 May 1, 2005.

MerleFest 2004 offered food, crafts, family and children’s’ activities, and performances by nearly 100 Americana music acts, including Doc Watson and Merle’s son Richard, the Sam Bush Band, Rosanne Cash, the Derailers, Donna the Buffalo, Béla Fleck & Edgar Meyer,

Vince Gill, the Gourds, David Grisman Quintet, Hot Tuna, Indigo Girls, the Kruger

Brothers, Patty Loveless, Natalie MacMaster, Nickel Creek, Tim O’Brien, Mark O’Connor’s Hot Swing Trio, Reeltime Travelers, Tony Rice Unit, Savoy Doucet Cajun Band, Earl

Scruggs with Family & Friends, the WAiFS, and Gillian Welch. A surprise appearance on Sunday by Led Zeppelin bassist John Paul Jones with the John Cowan Band delighted the audience.

A very preliminary estimate calculates that the regional economic impact of MerleFest

2004 will reach roughly $15 million. MerleFest 2003 had an estimated impact of $12,286,799, a year after 2002’s record $15,045,673. Proceeds from MerleFest have permitted Wilkes Community College to make numerous capital improvements, including

the Eddy Merle Watson Memorial Garden for the Senses, the Doc & Merle Watson

Theatre, fiber-optic wiring for the campus, and the endowment of scholarships for its students.

Si Kahn, Kelly Willis, Carol Elizabeth Jones, and Martha Scanlan judged the finals of the

Chris Austin Songwriting Contest, which attracted 889 entries, 95 more than 2003. First round judging from submitted recordings produced twelve finalists who competed with

the following results. General Category Finalists (325 entries): First: “Granddaddy” by

A.J. Roach, Oakland, CA; Second: “Talk Radio” by Michael Troy, Somerset, MA; Third: “Show Them” by Kristin Cifelli, Boston, MA. Country Category Finalists (271): First: “Forgiveness” by Sarah Hawker, Jersey City, NJ; Second: “Me and My Poodle” by

Stayton Bonner, Austin, TX; Third: “No Need to Say it Again” by Justin Lute, Columbus,

OH. Bluegrass Category Finalists (188): First: “Adeline” by Mike Finders, Iowa City, IA; Second: “Rockabye Dixie” by Abigail Washburn & Beau Stapleton, Nashville, TN; Third:

“Dark Clouds” by Dave Wilson, Raleigh, NC. Gospel Category Finalists (105): First:

“Come By Here,” by Laurelyn Dossett, Greensboro, NC; Second: “Always Room in His Heart” by Rita Case, Galena, OH; Third: “A Christmas Tear” by Tommy Austin, Fall Branch, TN.

First place in the Doc Watson Guitar Championship went to Brandon Bentley of

Summerrest, WV, with Brandon Davis from Independence, VA once again taking second

and Philip Anania of Philadelphia, PA finishing third. William Parsons, Rock, WV, captured

the Merle Watson Bluegrass Banjo Championship. Donnie Little of Claremont, NC took second with Rock Hill, SC’s Hank Smith third. 2003 runner-up Scott Pearson from Warren,

PA won the MerleFest Mandolin Contest, followed by Spencer Strickland, Landsburg, VA

and, in third for the second consecutive year, Josh Pinkham of Odessa, FL.

MerleFest 2004 benefited from partnerships with 94 sponsors, including major sponsors: Charter Communications, Tyson Foods, Gibson Musical Instruments, Lowe’s Home Improvement Warehouses, Curtis Media, the Winston-Salem Journal, Pepsi, Burger King, Hardees/Dermox, iBluegrass & the Acoustic Network, G&B Energy/C&J LP Gas, JBL,

REDGUM Audio, J D’Addario, Fishman Transducers, Sugar Hill Records, AC Phelps

Mandolin & Guitar Co., WNCW Public Radio, John Pearse Strings, The Musik Room,

Stelling Banjo Works, Taylor Guitars, Collings Guitars, Huss & Dalton Musical Instruments, Western Beat Entertainment, Fender Musical Instruments, Sprint, Cedar Creek Custom

Case Shoppe, WUNC Public Radio, Chetola Resort at Blowing Rock, Deering Banjo Company, and Homespun Tapes. Sponsorship support reached a record $423,289,

including both cash and in-kind contributions.

MerleFest 2004 received extraordinary media attention. A crew from CNN’s “Aaron

Brown Show” spent two days at MerleFest. Triad TV stations WFMY-2, WGHP-8, and

WXII-12 broadcast from MerleFest, as did Bristol, VA’s WCBY-5. More than a week

before its Thursday start, MerleFest 2004 had received 14,612,381 impressions in

more than 340 published articles in publications from 20 states and three foreign

countries. Public television system UNC-TV rewarded pledges with 300 MerleFest 2004 tickets. Eighty-nine radio stations in 16 states and Canada participated in MerleFest 2004 promotions, giving away $54,900 worth of tickets to their listeners. Including media sponsorships with that total, MerleFest 2004 bartered for $134,682 worth of radio

airtime, magazine, website, newspaper, and cable TV advertising. XM Satellite Radio

again broadcast live from MerleFest, as did campus station WSIF-FM with underwriting

by the Mark O’Connor Fiddle Camp & Strings Conference.

May 2, 2004

MerleFest Information: 800-343-7857 or www.merlefest.org

Media information: Art Menius artmenius@mindspring.com;
 919-542-3997,

Fax: 240-250-7229).

MerleFest 2005 media credentials should be requested by March 20, 2005.
 


Art Menius
Partnership and National Marketing Coordinator, MerleFest
2069 Andrews Store Rd
.
Pittsboro, NC 27312
919-542-3997
Fax: 240-250-7229
www.merlefest.org

www.mindspring.com/~artmenius/

 


 

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